Selected work
Range, across the niches your clients live in.
Esthetics, salons and spas, bars and restaurants, hospitality. A sample — see the focused galleries on the main site and the food & beverage page.
For agencies & studios · San Diego
You build the sites and run the campaigns. I produce the visual content — and hand it over named, tagged, schema-aware, and instrumented, so it works in Google Images and AI search on day one. It's photography plus the technical layer most shooters can't touch. Bring me in white-label, retrofit an existing client's library, or hire me direct.
I started in digital design and animation, spent years in SEO and web development, and now shoot for a living. That's why the deliverable isn't just pretty files — it's assets built the way your dev and SEO teams would build them if they held a camera.
On-location stills and short-form clips — spaces, people, and services in action. Fifteen years working hospitality floors means I direct a room without freezing it.
Every file leaves named to a taxonomy, with IPTC/XMP/EXIF written and synced — keywords, alt text, creator, copyright, and Google "Licensable" fields, to the IPTC 2025.1 standard via exiftool.
Search-ready filenames that survive site-builder compression, image-sitemap-ready structure, and geotagged masters for Google Business Profiles — the signals that actually rank in local and image search.
Connected JSON-LD @graph modeling, entity disambiguation, and AI-crawler policy so a client's business is correctly attributed — and cited — by Google's AI results and tools like ChatGPT and Perplexity.
GA4 event design, section-engagement and booking-funnel tracking, Microsoft Clarity heatmaps, and Search Console — so the content's impact is measured, not assumed.
An AI-assisted cull, rename, and metadata pipeline with config-driven vision prompts — the reason volume delivery stays consistent and fast instead of hand-tagged and slow.
Pick the one that fits how you're set up. All of it is first-person and hands-on — you deal with me, not a subcontracted junior.
Overflow and specialty shoots delivered under your studio's name — unbranded files, your naming convention, your client relationship. I'm the capacity you don't have to keep on payroll.
Point me at a client's existing image library. I re-name to a search taxonomy, write embedded IPTC, add geotagged GBP masters, and wire the image schema — turning galleries you already shipped into ranking assets. The easiest upsell you're not selling yet.
A standing block of shoot-and-tag days each month or quarter, scheduled ahead and reshuffled as your accounts move. Predictable capacity for agencies with a recurring content need.
If you're building an in-house content or SEO function, I'm a hybrid producer who covers a role that usually takes two. Grab the capabilities one-pager, or start a conversation.
Request the one-pagerEsthetics, salons and spas, bars and restaurants, hospitality. A sample — see the focused galleries on the main site and the food & beverage page.
Most photographers say "SEO-friendly" and hand you a folder. Here's the actual work you can inspect — and a flagship case study coming next.
A connected JSON-LD @graph ties the business, founder, service, offers, and reviews together by @id — built to correct AI-search misattribution and get the right entity cited. View source on the homepage; it's all there.
Delivered images carry synced IPTC/XMP/EXIF and Google image-license fields — not stripped, not faked. What image metadata is and why it matters →
The conversion and trust data behind treating images as a revenue asset, not decoration. Visuals as your ultimate trust signal →
Flagship case study: how I corrected my own business's identity in AI search — the connected graph, the AI-crawler policy, the image-metadata provenance, and the receipts (Google now answers correctly, incognito-verified). Read the case study →
Whether you need overflow capacity, a search layer on an existing client's library, standing retainer days, or a direct hire — it starts with a quick call. Tell me how you're set up and I'll tell you where I fit.
